![]() While there are no fast and hard rules, it’s helpful to follow a few guidelines-especially if you’re new to the world of fonts and how to pair them. When pairing Google Fonts, you want to choose one that works well for your header and subheader text, and another that works well for smaller text and longer copy. Fonts can even become part of your brand, which is why many businesses consistently use the same font pairing across all of their marketing. Employing a secondary typeface allows you the flexibility to change context, adjust your brand's personality, add variety through weights, widths & styles, or even just to do things that our primary typeface can't do.Ī good font pairing involves typefaces that are harmonious together but have sufficient variation-they add contrast while also drawing the reader’s eyes to important areas of the page. But you’d be missing out on the opportunity to inject some creative flair into your text. Sure, you could just use the same font throughout. A third font may also be used as an accent font for important words a designer wants to draw attention to. Generally, one font will be used for headlines while another will be used for the body copy. That way, you can quickly narrow down your choices and choose a pairing that’s perfectly suited for your business and brand.īut before we get to those, there are a few things that you should know.įont pairings are two fonts that are combined together on a single page, website, or marketing asset. We've had our designers provide some of this year's best Google Font pairings to use in your next design, as well as templates you can apply the font pairings to. And it’s not necessarily about which ones are best, but rather which ones are appropriate for their intended purpose-and that can get pretty subjective for anyone who isn’t an expert.ĭon’t worry, we’ve got your back. After all, there are literally thousands of fonts available. If you aren’t a designer, you’re probably wondering where to even begin with choosing a font pairing. It also has a big impact on how leads and customers perceive your brand, products, services, and business. And they help your words carry more weight and communicate more clearly.Ī good font pairing can make the difference between an easy conversion or a web visitor that leaves because they can’t read the copy or the page loads too slowly. We’re here to help you avoid that mistake.įonts matter. But one aspect that often gets overlooked is fonts. When you’re designing a website or landing page there’s a lot to consider-images, colors, and a logo are just a few of the elements that play a big role in the look and feel of your page. It remains an important centre of commerce, aerospace, transport, finance, pharmaceuticals, technology, design, education, art, culture, tourism, food, fashion, video game development, film, and world affairs. Historically the commercial capital of Canada, Montreal was surpassed in population and in economic strength by Toronto in the 1970s. Montreal is the second-largest primarily French-speaking city in the developed world, after Paris. Montreal is one of the most bilingual cities in Quebec and Canada, with over 59% of the population able to speak both English and French. In the larger Montreal Census Metropolitan Area, 65.8% of the population spoke French at home, compared to 15.3% who spoke English. French is the city's official language and in 2016 was the main home language of 49.8% of the population, while English was spoken by 22.8% at home, and 18.3% spoke other languages (multi-language responses were excluded from these figures). The broader metropolitan area had a population of 4,098,247. In 2016, the city had a population of 1,704,694, with a population of 1,942,247 in the urban agglomeration, including all of the other municipalities on the Island of Montreal. The city is situated 196 km (122 mi) east of the national capital Ottawa, and 258 km (160 mi) south-west of the provincial capital, Quebec City. The city is centred on the Island of Montreal, which got its name from the same origin as the city, and a few much smaller peripheral islands, the largest of which is Île Bizard. Founded in 1642 as Ville-Marie, or 'City of Mary', it is named after Mount Royal, the triple-peaked hill in the heart of the city.
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